“DAVID vs. GOLIATH”
A SMALL CALIFORNIA BUSINESS AGAINST THE GIANT DISNEY EMPIRE
The legendary tale of “David vs. Goliath” has inspired countless “little guys” to take on the world “giants.” Today many small businesses must contend with the business “Goliaths” who have more money, more influence and more lawyers. These business “Davids” must stand firm, and hold their ground, or risk extinction. In this updated version of that classic battle, “David” is a little-known California company called “Let the Memories Begin photo booths” versus a well-know “Goliath”, “Disney.”
By now, anyone with a television or computer has either seen or heard Disney’s new park promotion to help celebrate Walt Disney World’s 40th Anniversary in 2011. It’s called, ‘Let the Memories Begin’ and designed to put park guests in the spotlight; and hopefully bring more of them into the parks. The promotion features snapshots and home videos of real guests during their stays at a Disney park. “A Disney vacation is the perfect way to create family memories that will last a lifetime,” said Tom Staggs, chairman of Walt Disney Parks and Resorts. “We’ll spotlight those ‘only-at-Disney’ moments with family and friends during our ‘Let the Memories Begin’ campaign.” -- Read More
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