First, in shopping for a new apartment, my wife and I went to Bed Bath & Beyond. As I arrived before she did, I was wandering around the store when I saw an e-reader (pictured right) sitting on the shelf near the door. Yes, an e-reader in BB&B. A color one with a touch screen for under $200, at that. Barnes & Noble is the content provider, but from the options, it seems a lot like a Kindle. I couldn’t actually hold one since the display was quite fixed and non-interactive, but it really made me do a double take. Is it any good? I have no clue. But it’s being sold on the shelf of a store that does not come to mind when you think books. This really reinforces the my notion that, within five years, a company like Amazon will throw in a Kindle for free when you order five or more books.