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About nine months ago, the founders of Readmill noticed a trend was crystallizing. The makers of the popular book-reading iPad app kept receiving requests for an iPhone version. It was the most common request among Readmill users, and it just kept reappearing. Demand never slowed down; it only increased.
So while the practice of reading is breaking out of its traditional confines – first bounded pages, then Kindles and Nooks, and now even away from tablets – its economics will, at least for now, continue to very much be dominated by the Internet-era’s traditional overlords. Sadly, even the snazziest iPhone app in the world isn’t going to change that.