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Their mission statement:
We know what people think: Dewey, glasses, shushing, books, hairbuns, Party Girl and card catalogs. Yes, we know what people think. We know that the American, library profession is approximately 80% White and 72% female; and we know that tens of thousands of librarians are expected to reach age 65 in the next 5 years. We also know that this is not us.
There is an entire population of professional librarians out there who disagree with the way the library profession is perceived in contemporary media outlets and in the historical consciousness of the American mind. Different people and different associations will use different means to try to change those perceptions. This is ours.
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