Technology analyst Bill Thompson wonders why he cannot stay away from Google, even though he has his doubts about it, in This BBC Piece.
He says google is now the equivalent of programmes on ITV, there solely to attract eyeballs for advertisers.
"Perhaps it is simply that Google has become the Coke of the web. Sweet, available everywhere, and the first choice of the consumer.
The fine wines and elegant cordials are still available, of course, but Coke outsells them all, just as Google outranks other, more refined, search tools."