Random House to License Disney Characters for Books
Mickey mouse and friends have a new publisher. Here is an article to tell you where they are now.
\"New York, May 8 (Bloomberg) -- Bertelsmann AG\'s Random House Inc. said it will publish books based on characters from Walt Disney Co., replacing a licensing agreement that the world\'s No. 2 media company has with Golden Books Family Entertainment Inc.
The agreement, which begins Jan. 1, gives Random House Children\'s Books the right to publish Disney-based books, including coloring and activity books and storybooks, in the U.S. and Canada. Random House is the world\'s largest publisher of general-interest consumer books in the English language.\"
\"The books will be based on Disney\'s classic characters such as Mickey Mouse as well as others from its animated films including ``Cinderella,\'\' ``Toy Story 2\'\' and ``The Little Mermaid.\'\' Golden Books Family Entertainment in March said it would end its publishing license with Disney at the end of this year because terms of the agreement weren\'t profitable.
Burbank, California-based Disney, which ranks second in revenue behind Time Warner Inc. in the worldwide media industry, said more than 120 million Disney children\'s books are sold each year. Random House, a unit of No. 3 media company Bertelsmann, publishes more than 3,500 adult and children\'s titles each year.\"nbsp;