How Big Data Creates False Confidence

Submitted by Blake on Sat, 04/30/2016 - 10:16
Topic
In the case of language and culture, big data showed up in a big way in 2011, when Google released its Ngrams tool. Announced with fanfare in the journal Science, Google Ngrams allowed users to search for short phrases in Google’s database of scanned books—about 4 percent of all books ever published!—and see how the frequency of those phrases has shifted over time. The paper’s authors heralded the advent of “culturomics,” the study of culture based on reams of data and, since then, Google Ngrams has been, well, largely an endless source of entertainment—but also a goldmine for linguists, psychologists, and sociologists. They’ve scoured its millions of books to show that, for instance, yes, Americans are becoming more individualistic; that we’re “forgetting our past faster with each passing year”; and that moral ideals are disappearing from our cultural consciousness.
From How Big Data Creates False Confidence - Facts So Romantic - Nautilus