Here’s how short-sighted this idea is. The Big 5 raised their ebook prices, created an artificial resurgence in print sales of their books, and thought they proved print-is-not-dead. (They actually proved the consumer will buy the cheaper option, but okay.) One might even think they stuck it to Amazon, somehow, by doing this.
The only problem is this: the largest seller of print books right now happens to be Amazon. Guess who saw an uptick in print sales in 2015?