more Google searches now take place on mobile devices than on computers

Submitted by Blake on Wed, 05/06/2015 - 15:42
Topic

Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.

From Inside AdWords: Building for the next moment