The sacking of a journalist could be the start of a trend in journalism. Paying attention to the readers or users is now more important than ever.
An Australian journalist at one of the world's most respected technology publishers says he was retrenched because his stories were not generating enough website hits.
It is one of the first cases where the firing of an Australian journalist writing text articles has been linked directly to the number of hits - or reader clicks - they generate.
The move is seen by some as an omen for journalism, a profession still coming to grips with the impact of the web and the influx of armchair publishers and part-time writers.