Made to stick presentation

I promised to give a little feedback on the presentation I was giving on Made To Stick, an excellent book by Chip and Dan Heath. I read this book on maternity leave and immediately thought, "all librarians need to know this!" So I signed up to present a session on applying Made to Stick to the library world for our state's Academic and Special Libraries retreat two weeks ago.

For those who haven't read the book yet, it's a treatise on how to make your ideas more memorable. Obviously librarians have to do this all the time--teaching, working with patrons at the desk, talking with administrators and colleagues, etc. The book lays out what I called the keys to SUCCES, which stood for Simple, Unexpected, Concrete, Credible, Emotional and Stories. These are the six ways to make your ideas sticky. It also begins and ends with a warning about the Curse of Knowledge--just because you know something you tend to forget what it's like not to know it, and you may lose your audience just because of that.

Overall, I think it went well. We had a lot of fun with the session and people seemed to remember it after we left. You can see my presentation and handout at if you'd like to learn a bit more.


Thanks for spreading the word about Made to Stick and for sharing your presentation.

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