HarperCollins Taps SMS to Promote Children's Novels

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An Interesting Move By HarperCollins. They've begun an aggressive text messaging program to promote upcoming children's novels by The Princess Diaries author Meg Cabot.

The publisher will send a variety of content and promotions via SMS to Cabot fans who join the Meg Cabot Mobile Club via the author's Web site. The club is promoted via an extensive online media buy.

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