Harry Potter and Bookselling Economics
Harry--the latest 'hot sell' that was supposed to create a margin of relief for indie booksellers instead created a lack of profitability. Several days after the 'roll out', this reporter saw bunches of Harry hardbacks stacked up at the Super Stop and Shop (next to the produce aisle) in Pittsfield MA. No pajama'ed kids, no lines of wild customers waving their money at cashiers.
And from across the Atlantic, an article from Scotland's the "Herald and Times"...
"When you think of price wars, the town of Aberfeldy (Scotland) doesn't spring to mind as a likely battleground. Even so, last Saturday, as history's most hyped novel was hoisted by forklift truck onto shelves, the town's two bookshops were a prime example of the agonising calculations that were going on all across Britain and North America over Harry Potter and the Half-Blood Prince." More here on how books are sold these days, and how in our current economy, bookshops are essentially becoming passÃ©.