In Defense of Girly Book Covers

In Defense of Girly Book Covers
But I didn’t mind. I was happy that my editor altered the cover of my book, advertising it more transparently as a woman’s story. It opened doors for me, gaining me readers I probably would not have found otherwise. It struck me as smart marketing, if not a declaration of the major “event” that an all-text cover apparently spells. A work doesn’t depreciate when it’s placed in a certain genre. In some instances, I think, it can even be elevated. And ultimately, it stands or falls on the merits of what’s inside. Wolitzer talks about the confining effects that such cover art implies, but there’s an alternate effect as well, one that is basic and benign: It helps readers find what they might like. And in helping readers, it helps writers.

April 9, 2012 by Uncategorized 0

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