eBook Pricing, what’s fair?

Right now, the price point for a best seller in the e-format is generally $9.99. Is that too much or too little? In April, best-selling author David Baldacci’s book “First Family,” was released at a $15 e-Book price at Amazon, and the comments about the price were scathing. The book is now priced at $9.99 for the Kindle version. Purchasers aren’t the only ones vocal about the pricing structure; it has been a topic of heated debate in the publishing community.

Article here.