DoubleClick backs off

Yahoo\’s News reports that we are safe from prying eyes for now.


Bowing to intense pressure from government authorities, investors and privacy advocates, Web advertising firm DoubleClick on Thursday backed off plans to amass a giant online database of people\’s names and Internet habits.
`This is a great first step forward for Internet privacy,\’\’ said Ari Schwartz of the Center for Democracy and Technology, a Washington-based group that tracks civil liberties on the Internet.

“Companies will better recognize they have to take privacy into account before building technologies or
business practices on the Internet,\’\’ he said.