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Amazon Children’s Book Deal a Low-Cost Route to Growth
While Amazon has made the bulk of its headlines at the end of 2011 thanks to its Kindle Fire tablet, a quieter story about Jeff Bezos’ great machine has been unfolding — one that has seen the company returning to its roots in books. Amazon Publishing, the company’s very own book imprint, has been growing at an exponential rate over the past 12 months. The latest territory taken by Amazon Publishing: children’s books.