Why does James Patterson care about our kids’ reading habits?

Why does James Patterson care about our kids’ reading habits?
At this point, rowdy adolescents clutch their free copies of Patterson’s young adult novel Maximum Ride and listen intently as he gives a prescription for success in writing, or, beyond that, life.

“You have to have a dream; you have to have passion. And I strongly recommend you have a back-up dream. You have to have focus. Outline, baby. Before you write anything, outline.”

He tells them to write down the coolest story they know. The sentences might not be any good, but the important thing is to get the story down – polishing can come later.