Using crowdsourced librarians to outsmart Google: Reference Extract project

<a href="">Arstechnica</a>: How do people judge credibility on the Internet? According to research from the "Credibility Commons" project, the two top factors are 1) how pretty does it look? and 2) do I agree with it already? This is, to say the least, a nonoptimal way of evaluating information, and the <a href="">Reference Extract project</a> wants to use extensive academic credibility research to build a search engine that can out-Google Google—and the group has $100,000 in funding to come up with the technical blueprints for the system.