Submitted by Blake on February 15, 2017 - 11:12am
That’s a weakness Top Hat Chief Executive Officer Mike Silagadze said he’s trying to exploit. He started by selling software tools to professors that help them engage their students, such as smartphone apps that let them tell lecturers if they understand new concepts in real-time. The company, which launched in 2009, has 2 million students using its products.
The next step is to go directly after the textbooks and digital course content made by Pearson and McGraw, Silagadze said in an interview. In November, they launched an online content marketplace, where professors can create course materials and sell it around the world. The idea is to cut out the publisher and let professors sell directly to students and each other, Silagadze said.
From Top Hat Raises $22.5 Million to Go After Pearson, McGraw-Hill - Bloomberg