The story of WebP: How Google wants to speed up the web, one image at a time

Google wants WebP to become the internet’s next dominant image file format. That’s not likely going to happen anytime soon — but WebP could still have a huge impact.

http://gigaom.com/2014/07/19/the-story-of-webp-how-google-wants-to-speed-up-the-web-one-image-at-a-time/