Marketing

Marketing Libraries

Obama-themed License Plates to Benefit IL Libraries

Submitted by birdie on Mon, 02/16/2009 - 10:05

A temporary license plate with a smiling President Barack Obama will have things looking up for Illinois libraries.

Proceeds from the $50.00 set of plates, which are good from Tuesday through April 17 for vehicle registration, will benefit the Illinois Library Association, including IREAD, the state's summer reading program.

Want one? Here's how.

Barnacles on the Ship of Librarianship

Submitted by Blake on Mon, 12/15/2008 - 14:54

Tom Peters, "Barnacles on the Ship of Librarianship:"

In the past two years or so, however, as I thought about the state of librarianship, a wild and crazy idea keeps surfacing: What if libraries themselves are unnecessarily retarding the progress of librarianship? What if they have become barnacles on the ship of librarianship?

Tool for libraries: Pro PR Tips

Submitted by StephenK on Fri, 12/05/2008 - 15:07
Topic

cnet's Rafe Needleman hosts a blog outside his day job called "Pro PR Tips". For smaller libraries without their own press liaisons, Needleman's blog provides a variety of tips with some explanation as to how such is received on the press side. Sometimes biting, sometimes sarcastic, Needleman's posts provide unique looks at the pet peeves of journalists when involved in a public relations transaction showing things to avoid.

Using Video Games as Bait to Hook Readers

Submitted by Bibliofuture on Mon, 10/06/2008 - 12:05

Today in the New York Times:

Publishers, authors and even libraries are embracing video games to promote books to young readers.

When PJ Haarsma wrote his first book, a science fiction novel for preteenagers, he didn’t think just about how to describe Orbis, the planetary system where the story takes place. He also thought about how it should look and feel in a video game.

In Celebration of Banned Books Week

Submitted by birdie on Thu, 10/02/2008 - 09:54

From Shelf-Awareness today: Among the many volunteer readers, Matt Phillips, a librarian at the Twin Hickory Public Library, Glen Allen, VA and his daughter Sydney read Where's Waldo by Martin Handford (No. 88 on the ALA's top 100 banned and challenged books 1990-2000) in the library's Banned Books Weeks window. Adrienne Minock, teen librarian at Twin Hickory, wrote that the window has "gotten a lot of attention.

What does Cha Cha have that librarians don't?

Submitted by Karl on Fri, 08/22/2008 - 10:39

On public radio's Marketplace program yesterday, I heard this story about ChaCha, a mobile research service that we've seen discussed here before: [1] [2] [3].

How can librarians compete with this service? Since many users seem to treat it as a joke, do we even need to? Discuss.