Marketing

Marketing Libraries

Show 'Em You Care With An Ice Cream Flavor and More

Submitted by birdie on Mon, 07/27/2009 - 06:11

In case you've been in Casablanca or otherwise out of the librarian loop this summer (or not on facebook), you might not know about the Facebook Group People for a library-themed Ben & Jerry's flavor! But now you do know about it and there's been a 'call to action'!

Here's a message from the leader of the charge and new LISNews author Andy W, on the group's facebook page:

"4,000. It took awhile but we got there. Completely awesome. This past month and a half has been pretty different for me. Stories about the group have appeared in Library Journal (both print and online), a local newspaper, tons of tweet and retweets on Twitter, and shared on Facebook. And for all those efforts, I cannot thank you enough. I am planning this to be the penultimate message, with the last message being one announce success =D

So, here's the deal now. Time to step it up and take some action in a couple easy steps.

(1) Submit a flavor to Ben & Jerry's directly.
Appeal to the 5 Flavor Gurus directly! (Arnold, John, Eric, Peter, & Nettie) Here is the link for their Suggest a Flavor form.
And here are a couple of the flavors, easy to cut & paste into the form. Pick one and submit (or submit one of your own).

a) Name: Gooey Decimal System (birdie's recommendation)

Library Day with the R-Phils in Reading PA

Submitted by Blake Carver (not verified) on Wed, 07/22/2009 - 02:04

Baseball & 'brarians, with a couple of our own all-stars suited up for the game: Good baseball, good company! The Reading Phils invite library staffers, library board members, Friends of libraries, and our families & loved ones to enjoy the final Sunday home game of the regular season at a phenomenal discount.

Hotels Hop on the Handheld Bandwagon

Submitted by birdie on Mon, 06/22/2009 - 09:27

USA Today begins it's report about a new courtesy to hotel guests as follows: "Electronic reading devices are kindling hotel guests' interest."

Last month, the three Gansevoort hotels — in Manhattan, South Beach and the Turks & Caicos islands — began lending Sony Reader Digital Books, handheld devices that allow users to peruse downloaded literature.

The Twitter Guys Gaze into the Future...

Submitted by birdie on Wed, 05/27/2009 - 17:26

Twitter’s co-founders, Evan Williams and Biz Stone, kicked off this year’s D: All Things Digital conference, run by The Wall Street Journal.

Twitter founders said they did not want to sell the company and saw themselves running it five years from now. “We’re building Twitter and building an innovative company,” Mr. Stone said. “We are 100 percent into Twitter.” Mr. Williams, Twitter’s chief executive, said he was modeling the firm after Microsoft and Apple and was willing to navigate tough times to build a long-term business.