Marketing

Marketing Libraries

The Perils of Automatic Copyright Protection

Submitted by ahniwa on Wed, 04/28/2010 - 10:51

A cautionary tale about copyright, and the automated systems that enforce it.

If you post a video on YouTube, using one of their very own video creation tools, don't you expect it to go up and be viewable without any problems? Because of YouTube's Content ID system, it might not be so easy ...

Read the full story here.

SaveLibraries.org, Two Weeks Old and Going Strong

Submitted by birdie on Tue, 04/06/2010 - 17:43

Want to keep up on what's happening with efforts around the country to help save libraries? There's a great new site for that, appropriately named Save Libraries. Their motto is "When one library is in trouble, ALL libraries are in trouble." This project is being run by Lori Reed and Heather Braum. They can’t do this alone and are looking for additional help creating and maintaining the content on this site.

Reaching the Frosties

Submitted by MollySkeen on Sat, 02/27/2010 - 18:44
Topic

By Molly Skeen

Some people use and support the public library, no matter what. They visit the library regularly, borrow books, take the kids to story time, join the Friends, and visit new libraries on vacation. Let's call them the Fans.

At the other end of the spectrum, there are people who never use the library, no matter what. They have their reasons. We could call these the Frosties. Between the two extremes, there's a broad range of library use patterns.

Here are some numbers taken from a 2006 study titled Long Overdue: A Fresh Look at Public and Leadership Attitudes About Libraries in the 21st Century. When asked how many times they visited a library in the previous year, survey respondents replied with these frequencies:
Not at all - 27%
1-5 times - 15%
6-10 times - 11%
11-25 times - 16%

How can we convert library Frosties to Fans? And how can we engage the people who use the library once a year to use it more often? I'm convinced that a great many of the Frosties have needs and interests that could be met at the library, but they are simply unaware of specific services that could help them.

  • Take Joe Frosty – a busy guy who works full time, takes the family camping, and likes to tinker with his car. He never uses the library, but maybe he would if he knew that his library provides access to EBSCO's Auto Repair Reference Center on its web site.

Deep Thought Thursday Night

Submitted by AndyW on Fri, 12/04/2009 - 02:15
Taxonomy upgrade extras

In libraryland, there are a lot of statistics that are measured: door counts, circulation of items, computer uses, reference questions, and so forth and so on. As I was getting ready for the end of the year marketing committee for my library system, I couldn’t help but think about some of the things that cannot be tracked. Specially, I wondered about the number of conversation opportunities that are missed by staff members.

She Signed Up for a Library Card, but Got a Lot More

Submitted by birdie on Wed, 11/25/2009 - 18:15

Gig Harbor, WA: When Marie Bassett received a phone call from the Pierce County Library System telling her she had won a free laptop computer, she first thought it was a hoax.

Bassett filled out a little piece of paper when she renewed her library card a while back, but she had forgotten about it.

The countywide library system held a raffle for two laptops during its annual card drive, and Gig Harbor’s Bassett won one of them.

Malt Whitman Anyone? Librarians for a Ben & Jerry's Flavor on the LA Times Blog

Submitted by birdie on Fri, 07/31/2009 - 12:35

A New Jersey librarian's (LISNews' VERY OWN ANDY W!!!) lighthearted Facebook petition for a Ben & Jerry's library-themed ice cream flavor might just come to fruition -- or should that be chocolate-swirl-ition? Launched in early June, the petition has picked up momentum as summer temperatures have risen -- there are currently more than 4,800 members in the group, and folks from as far away as Canada and England have volunteered flavor ideas. If you haven't joined the facebook group yet...DO IT NOW!