Marketing

Marketing Libraries

Let's make our libraries indispensable!

Submitted by Blake on Tue, 10/25/2011 - 10:52

Let's make our libraries indispensable!
So – here’s part of the recipe. (I’m not claiming to have thought of everything.)
•Pack libraries with books.
•Open when people are around.
•Have fast internet connections and computer-literate people at hand to help.
•Bring in lots of tables and chairs.
•Open loos in libraries.
•Associate epub books and Kindle books with books in their traditional form so people can switch seamlessly between them.

Social Networking Best Practices

Submitted by Closed Stacks on Mon, 03/14/2011 - 08:46
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When I first entered library school, Librarian About Town‘s innovative Myspace page for her community college library was getting recognized on a national level. No one was using social networking as a promotional or engagement tool for their library yet, and my friend was ahead of the pack.

Just a few years later, almost all libraries have Facebook pages, and we are figuring out as a profession just how we’d like to use them. Are we engaging with our community on these pages, asking for feedback? Are we promoting programs? What exactly are these pages for?

Please Join 'Oprah, Libraries Need You!'

Submitted by birdie on Thu, 10/21/2010 - 10:49

If you're on facebook and haven't yet joined, please sign up for our group to try to get Oprah to devote a show (or two) to the needs of public and school libraries in this time of economic crisis. In less than a month, the group has grown to 1400 members.

The group began as a dream that author Marilyn ("This Book is Overdue") Johnson had, in which she asked Oprah to help libraries, and Oprah, being the savvy and book-loving woman that she is, said that she would. Now we have to make the dream become a reality.

It's National Friends of Libraries Week!!

Submitted by birdie on Mon, 10/18/2010 - 16:53

Friends of Libraries groups now have their very own national week of celebration! ALTAFF will coordinate the fifth annual National Friends of Libraries Week Oct. 17-23, 2010. The celebration offers a two-fold opportunity to celebrate Friends. Use the time to creatively promote your group in the community, to raise awareness, and to promote membership. This is also an excellent opportunity for your library and Board of Trustees to recognize the Friends for their help and support of the library.

"Best Friends Group in NJ" At the Library of the Chathams

Submitted by birdie on Wed, 10/13/2010 - 12:09

CHATHAM, NJ — There is a group of hardworking individuals behind the scenes at the Chatham library – and they aren’t bookworms. The Friends of the Library raise money for books and programs which the library could not provide with the money received from Chatham Borough and Township.

Remind Your Patrons: Take A Good Idea From DropBox

Submitted by Blake on Tue, 09/21/2010 - 12:51
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Aaron Schmidt: Here’s what Dropbox sends when someone who signed up for the service hasn’t recently used it. These go out only occasionally (from what I understand, I don’t think I’ve ever not used it since signing up!) so it isn’t overbearing or terribly spammy. Plus? It is short, easy to read and rather engaging.
Are any libraries sending out email prompts like this when someone hasn’t used their library card?