Marketing

Marketing Libraries

AirBNB to Remove Controversial Ads from Busstops in SF

Business Insider reports on the removal of offensive ads against public libraries at San Francisco busstops.

Some of the ads offended San Francisco residents. One letter to the public library system said it should be spending Airbnb's tax money on staying open later.

"Had you donated that $8 million you spent fighting Proposition F directly to the public libraries you love so much, that could have made a bigger difference. Oh well. Hindsight is 20/20!" said San Francisco State University professor Martha Kenney in her Facebook post.

Another ad, posted on a city bus stop, suggested that the city should be feeding expired parking meters. (We're not sure why.)

Airbnb confirmed to Business Insider that it was taking down the ads after they were posted this morning, and that the campaign was not run using the $8 million it had given to political groups to fight proposed legislation.

5 Lessons Library Websites Can Learn from Buzzfeed

Buzzfeed’s business model relies on shareability, something it has in common with today’s library, which is why library website designers have the opportunity to learn from Buzzfeed’s overwhelming success. Here are the top lessons library website designers can learn from Buzzfeed.

From 5 Lessons Library Websites Can Learn from Buzzfeed

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Should authors use Snapchat to target a younger audience?

Teleread asks if authors should be using the Snapchat social media platform to promote themselves. Why?

"In this article on Brand Driven Digital, Nick Westergaard gives Snapchat a look and explains why it matters. Here’s why young adult authors and publishers should pay attention: “nearly half of Americans 12–24 use Snapchat.”

Oh? The exact audience that young adult writers crave."

This begs the question: Should libraries be using Snapchat?

The Hulk draws a crowd at Northlake Library

One doesn't usually see library related stories at Comic Book Resources, but here you go:
The Northlake Public Library in suburban Chicago unveiled its Hulk statue earlier this month to a crowd of more than 300. Trustee Tom Mukite, who joined the board specifically to spearhead the statue campaign, called the event the “largest turnout at the library ever.”

The Franklin Park Herald-Journal also covered the story,
"The lobby filled with local residents such as Amanda Efta, who carried her nephew Aiden Kolanizios. A library trustee offered green cupcakes to visitors.
“This is the biggest crowd the library’s seen in a while,” Northlake Mayor Jeff Sherwin said.
As the sheet was removed from the statue, people applauded, cameras clicked and little kids gazed up or rubbed the big toe — about the size of a grapefruit."

UbuCon Ohio 2013 Announcement

A brief announcement for the UbuCon event being organized by Ubuntu Ohio at Ohio Linux Fest 2013 where librarians curious about Linux and/or Ubuntu are welcome.

Download here (MP3) (ogg)

LISTen: An LISNews.org Program -- Episode #246

This week's episode brings a brief essay, retransmission of an excerpt of a program from US government external broadcaster Voice of America concerning the cyber-snooping situation, and a news miscellany.

Related links:

Download here (MP3) (Ogg Vorbis) (Free Lossless Audio Codec) (Speex), or subscribe to the podcast (MP3) to have episodes delivered to your media player. We suggest subscribing by way of a service like gpodder.net. Matériel purchasing needs of the Air Staff can be found from time to time via Amazon where such can be purchased and sent to them.

This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/.

Rizal Library on the End of the World

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<p><a href="http://www.facebook.com/pages/Rizal-Library/78779866572"> Rizal Library's Facebook status</a> (<a href="http://www.flickr.com/photos/vonjobi/8291774638/">Screen Shot At Flickr</a>) on 20 Dec 2012, which says, &quot;If the world does end tomorrow, I want all of you to know that I love you. If it doesn't, kindly return all overdue books on January 7, 2013&quot;" </p>

What. Will. You. FIND? NYPL Trailer for their Local History & Genealogy Dept.

"History has secrets, but secrets don't stay hidden if you know where to look": a video by the Milstein Division of the NYPL: click to view.

More about the video's creation here.

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British Poem Protests Library Closings

UK author Julia Donaldson has penned a poem in protest at planned library closures.

The writer, who was named Children's Laureate and awarded the MBE last year, said she had used libraries since she was a child and still visited her local branch to research and write her best-selling books.
Her poem, released on Friday to mark National Libraries Day, describes them as places to "meet your heroes, old and new, from William the Conqueror to Winnie the Pooh". The 62-year-old writer, who was born in London but lives in Glasgow, said she wanted to make a serious point in a fun way. She said: "It's just more interesting to put the reasons I love libraries in that form rather than write an earnest article about it. If we lose libraries, we would lose readers and we would become a less literate country." Campaigners say hundreds of libraries face closure, with some groups taking legal action in a bid to save them.

Her Library Poem reads: "Everyone is welcome to walk through the door. It really doesn't matter if you're rich or poor. There are books in boxes and books on shelves. They're free for you to borrow, so help yourselves.
"Come and meet your heroes, old and new, from William the Conqueror to Winnie the Pooh. You can look into the Mirror or read The Times, or bring along a toddler to chant some rhymes.

Libraries Learn to Raise Revenues

PALM COAST, Florida -- These days it seems everybody's trying to make a buck, including public libraries.

And library officials are coming up with some creative ways to do just that, such as handling passport applications and adding merchandise sales and cafes. Long-range plans at the Flagler County Library in Palm Coast call for creating an inviting atmosphere for patrons, with a coffee shop serving as the centerpiece. Officials also hope leasing floor space to a vendor will provide a little extra cash for the library.

"We want people to be relaxed and feeling good," said library director Holly Albanese. "People like to have a cup of coffee when they sit and read the newspaper or the first chapter of a book. We want them to be able to do that here."

Incorporating a casual café into the traditional public library mission of lending books, providing meeting rooms and offering classes to the public is part of a national trend, according to a study by the Primary Research Group, a private marketing company.

"Even the places that don't currently have one (a café) are looking to do it in the future," said Marcia Warner, president of the Public Library Association, a division of the American Library Association. "We're kind of johnnys-come-lately. Museums have been doing this for a lot of years."

More ideas for selling your library at the Lib Success Wiki.

How Can We Harness This?

"I read an interesting, if depressing article the other day about how many people are now going to bookstores to browse the shelves, making a note of what they see and then buying that book from an online retailer for a cheaper price. It’s become such a ubiquitous practice that it’s got its own name: showcasing, and booksellers (rightly) hate it. Admittedly, I’ve done a similar thing, but it’s so that I could then go to the library and check it out for free."

Full Post at Closedstacks.com: http://www.closedstacks.com/?p=3356

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"We have the most awesome library. EVER."

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<img src="http://4.bp.blogspot.com/-uFHRCL0VfMQ/Trx2NzN2o6I/AAAAAAAAAy8/pAyjM_DHcyo/s400/Screen%2Bshot%2B2011-11-10%2Bat%2B8.10.04%2BPM.png"> Awesome? Funny? What's going on? This is a library they're talking about, right? Well, it's not just any library. It's the Rizal Library, which apparently has figured out how to communicate with students in the language they use.

Let's make our libraries indispensable!

Let's make our libraries indispensable!
So – here’s part of the recipe. (I’m not claiming to have thought of everything.)
•Pack libraries with books.
•Open when people are around.
•Have fast internet connections and computer-literate people at hand to help.
•Bring in lots of tables and chairs.
•Open loos in libraries.
•Associate epub books and Kindle books with books in their traditional form so people can switch seamlessly between them.
•Provide comfortable places to sit and read.
•Install coffee and lunch shops. (Experience of libraries which have already done this shows how the atmosphere can be lifted.)
•Employ cheerful, friendly librarians – who are not only able to show you where books are but tell you what’s in them. My current expectation when I walk into a library is that the people behind the counter (note where they are!) will conform to old-fashioned stereotypes of defensive doctors’-receptionists – and their politeness is so, so . . . detached. They don’t seem to be enthusiasts!
•Abolish fines. Books will be handed back in the end. Some of us just like to hang on to them longer than others and stop borrowing when fines top the price of buying.

Why Library and Bookstore Partnerships are Beneficial

Fifteen reasons for partnering with your local bookstore from Bookselling This Week.

In September 2009, two things became apparent to us at Lake Forest Book Store: one, e-reader sales were hurting independent booksellers, and, two, the libraries of Lake County, Illinois, were interested in and equipped to host author events, but couldn’t do so in a manner that was cost effective. These realizations led to a flurry of activity and a vigorous round of phone tag that resulted in our arranging to partner a store event with a library (and, thus, its larger venue and audience). Nearly two years later, Lake Forest Book Store works with 15 of the 20 libraries in Lake County and has plans to partner with the remaining five by the end of 2011.

When Lake Forest Book Store approached the current 15 libraries, we proposed that the store would bring authors for library events, but only with the stipulation that we would be able to sell books. The libraries were ecstatic, and the whole partnership has been beneficial on every level.

Just as bookstores need customers, libraries need patrons. State funding is based on user traffic, and lower library usage equals a smaller budget — and fewer opportunities for the community.  Author events have proved a reliable method of building patron traffic. In the past, a library that wanted to host an author had to pay a speaker’s fee, and library charters prevented internal book sales. Without the bookstore-library partnership, these events required more of a budget than they would end up stimulating.

Social Networking Best Practices

When I first entered library school, Librarian About Town‘s innovative Myspace page for her community college library was getting recognized on a national level. No one was using social networking as a promotional or engagement tool for their library yet, and my friend was ahead of the pack.

Just a few years later, almost all libraries have Facebook pages, and we are figuring out as a profession just how we’d like to use them. Are we engaging with our community on these pages, asking for feedback? Are we promoting programs? What exactly are these pages for?

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The Domino Project

Interesting collaboration between Seth Godin and Amazon....that I just heard about.

"...with 170,000 books published a year, how is it possible that anyone
finds *any* book?"

Why wasn’t I told? – the domino
project

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The Desk Setup: A Look At Librarian Computers

The Desk Setup

Like many technologists, I may have had some vague notion that librarians had something to contribute to discussions about information and metadata and standards and access, but my concept of what librarians did and what they knew probably had more to do with stereotypes and anecdote than on an understanding of reality. Which is a shame. Although in the last few years I think we’ve done a really good job of making clearer connections between libraries and technology, I don’t think anyone is surprised when librarians are omitted from discussions about and between prominent technologists, such as the one facilitated by the Setup. (Note: by “librarians” I mean anyone who works in, with, or for libraries. Hat tip to Eli Neiburger for saying what I’d been thinking, only less clearly, for some time before he said those words out loud.)

Please Join 'Oprah, Libraries Need You!'

If you're on facebook and haven't yet joined, please sign up for our group to try to get Oprah to devote a show (or two) to the needs of public and school libraries in this time of economic crisis. In less than a month, the group has grown to 1400 members.

The group began as a dream that author Marilyn ("This Book is Overdue") Johnson had, in which she asked Oprah to help libraries, and Oprah, being the savvy and book-loving woman that she is, said that she would. Now we have to make the dream become a reality.

If you can tell a personal story about how your library has served your community or a special individual, please post it on the group's wall. Nothing like a testimonial to inspire the group's members and hopefully...Oprah.

In a few weeks we're planning an active campaign to get Oprah onboard, and YOUR VOICE IS NEEDED to add to the voices of everyone who needs libraries (yeah, and who doesn't?); librarians, patrons, authors, teachers, kids, teens, parents, scholars, young and old professionals, seniors, and the occasional cat & or groundhog.

Join us!! Spread the news on that old reliable librarian grapevine!! http://www.facebook.com/group.php?gid=132862353428325&ref=ts ...and invite your friends and patrons! http://is.gd/fuL2q Please (I'm begging you!!).

It's National Friends of Libraries Week!!

Friends of Libraries groups now have their very own national week of celebration! ALTAFF will coordinate the fifth annual National Friends of Libraries Week Oct. 17-23, 2010. The celebration offers a two-fold opportunity to celebrate Friends. Use the time to creatively promote your group in the community, to raise awareness, and to promote membership. This is also an excellent opportunity for your library and Board of Trustees to recognize the Friends for their help and support of the library. More info here and here.

Have a friends group? Tell us about them.

"Best Friends Group in NJ" At the Library of the Chathams

CHATHAM, NJ — There is a group of hardworking individuals behind the scenes at the Chatham library – and they aren’t bookworms. The Friends of the Library raise money for books and programs which the library could not provide with the money received from Chatham Borough and Township.

The Library of the Chathams would not be the same place without the Friends of the Library. I sincerely believe we have the best Friends group in the entire state of New Jersey,” said Diane O’Brien, Director of the Library.

As state aid for libraries continues to shrink supplementary funds generated through groups such as Friends has become ever more critical. The Friends recently allocated funds for a cybercafé to be placed in the basement of the library. According to Friends Chairwoman Candice Booker, there is an increasing demand to meet the needs of those patrons looking for a job.

Get your friends *ON THE JOB*. At a time like this, friends of the library can be a tremendous help. For more info on Friends and how your library could start a friends group contact ALTAFF.

OK, New Jersey-ites, who wants to challenge the Chathams friends in a competition for 'best friends group in NJ'?

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