Marketing

Marketing Libraries

5 Lessons Library Websites Can Learn from Buzzfeed

Submitted by Blake on Mon, 10/12/2015 - 10:49
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Buzzfeed’s business model relies on shareability, something it has in common with today’s library, which is why library website designers have the opportunity to learn from Buzzfeed’s overwhelming success. Here are the top lessons library website designers can learn from Buzzfeed.

From 5 Lessons Library Websites Can Learn from Buzzfeed

The Hulk draws a crowd at Northlake Library

Submitted by Pete on Tue, 09/24/2013 - 12:24

One doesn't usually see library related stories at Comic Book Resources, but here you go:
The Northlake Public Library in suburban Chicago unveiled its Hulk statue earlier this month to a crowd of more than 300. Trustee Tom Mukite, who joined the board specifically to spearhead the statue campaign, called the event the “largest turnout at the library ever.”

British Poem Protests Library Closings

Submitted by birdie on Fri, 02/03/2012 - 22:44

UK author Julia Donaldson has penned a poem in protest at planned library closures.

The writer, who was named Children's Laureate and awarded the MBE last year, said she had used libraries since she was a child and still visited her local branch to research and write her best-selling books.
Her poem, released on Friday to mark National Libraries Day, describes them as places to "meet your heroes, old and new, from William the Conqueror to Winnie the Pooh". The 62-year-old writer, who was born in London but lives in Glasgow, said she wanted to make a serious point in a fun way. She said: "It's just more interesting to put the reasons I love libraries in that form rather than write an earnest article about it. If we lose libraries, we would lose readers and we would become a less literate country." Campaigners say hundreds of libraries face closure, with some groups taking legal action in a bid to save them.

Her Library Poem reads: "Everyone is welcome to walk through the door. It really doesn't matter if you're rich or poor. There are books in boxes and books on shelves. They're free for you to borrow, so help yourselves.
"Come and meet your heroes, old and new, from William the Conqueror to Winnie the Pooh. You can look into the Mirror or read The Times, or bring along a toddler to chant some rhymes.

How Can We Harness This?

Submitted by Closed Stacks on Fri, 12/09/2011 - 08:46
Taxonomy upgrade extras

"I read an interesting, if depressing article the other day about how many people are now going to bookstores to browse the shelves, making a note of what they see and then buying that book from an online retailer for a cheaper price. It’s become such a ubiquitous practice that it’s got its own name: showcasing, and booksellers (rightly) hate it. Admittedly, I’ve done a similar thing, but it’s so that I could then go to the library and check it out for free."

Full Post at Closedstacks.com: http://www.closedstacks.com/?p=3356

"We have the most awesome library. EVER."

Submitted by vonjobi on Tue, 11/15/2011 - 22:01
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Awesome? Funny? What's going on? This is a library they're talking about, right? Well, it's not just any library. It's the Rizal Library, which apparently has figured out how to communicate with students in the language they use. And so, even though the messages on the posters are essentially the eat-your-vegetables kind, the manner in which these are conveyed has caught the attention—and aroused the interest—of the audience for which they were intended... something that not many library signs I've seen have ever done.