After a year, you go to “inactive” status and begin getting emails saying the library misses you. These alone have brought back 13,000 people so far, Anderson said. Interestingly enough, the library’s found that the No. 1 thing inactive users do first is to actually go into a branch and check out a book.
More granular demographic clusters include “dependables,” or heavy users, “rising stars,” or children who check out books regularly, “audiophiles,” who use audiobooks, or “bedtime stories,” or people checking out a lot of fiction/nonfiction books.
The data project coincides with a special advertising campaign the library is introducing this fall. Beginning this month, the library will have billboards on I-77, I-85 and Independence Boulevard, each for eight weeks at a time.