Dave Farrow, who overcame dyslexia and ADHD to become a world-famous speed reader and Guinness World Record holder, is living and reading in a front window display at the Sony Centre in Toronto. For every book he reads, Sony will donate 2 Reader™ digital books to public libraries across Canada. Watch live on Facebook.
Beginning this past Tuesday, consumers were and are invited to view Farrow’s progress and additional world record attempts online (also via Facebook). If you’re in the Toronto area, you can also visit the newly renovated Sony Centre for the Performing Arts in person at One Front Street East in Toronto at the south-east corner of Yonge and Front Streets, where Farrow will be reading and living from September 7 through 24th. Consumers who visit the Sony Centre can receive an in-person demonstration of the new Reader Pocket and Touch Editions, “relief-read” for Dave Farrow, enter to win great prizes, and enjoy free frozen yogurt bars from 10:30-1pm daily.
Read more: SONY BRINGS DIGITAL READING EXPERIENCE TO LIFE WITH THE GLOBAL LAUNCH OF ITS STYLISH NEW LINE OF READERS – FierceMobileContent http://www.fiercemobilecontent.com/press-releases/sony-brings-digital-reading-experience-life-global-launch-its-stylish-new-line-reader#ixzz0z9JDxUOi
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