Look, the impact of this “ethics” policy is going to be small. The number of people who want to listen to podcasts but won’t figure out how to download one without Steve Inskeep walking them through the process is tiny. There are plenty of ways NPR One can be effectively marketed through digital channels. But the issue here isn’t the impact of the policy — it’s what it tells us about NPR’s underlying strategy. Again, I have enormous sympathy for the people making these decisions at NPR — just as I had enormous sympathy for those working through an analogous set of questions at newspapers 5 or 10 years ago. But if you see a future, at a certain point you’ve got to commit to getting there.
Look, the impact of this “ethics” policy is going to be small. The number of people who want to listen to podcasts but won’t figure out how to download one without Steve Inskeep walking them through the process is tiny. There are plenty of ways NPR One can be effectively marketed through digital channels. But the issue here isn’t the impact of the policy — it’s what it tells us about NPR’s underlying strategy. Again, I have enormous sympathy for the people making these decisions at NPR — just as I had enormous sympathy for those working through an analogous set of questions at newspapers 5 or 10 years ago. But if you see a future, at a certain point you’ve got to commit to getting there.
http://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/
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