The Register has an interesting if not inflammatory article about Google's effect on memes and language.

They claim that the meaning of the term "second superpower" was altered becasue of Google's Page Rank feature. Before an allegedly influential article was written by James F. Moore, the term was used by the grassroots anti-war movement to describe itself. His essay, though, changed the meaning, claims The Register, lightening the message. It calls users of the Internet the "second superpower." Since the article was linked heavily, it was listed as the top results for the search "second superpower". This once published, this change took 42 days.
Here is the full article.[via MeFi w/ some interesting comments>]