Authors Whose Audience Knows 'Em Like a Book

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The Washington Post Says when it comes to publishing these days, it's all about the platform, as in, "Does the author have a platform to promote his or her book?"

Publishers now want authors to be previously published, a TV personality, a musician, an actor, or maybe a politician.

An author with a regular TV gig or a nationally syndicated newspaper column or a wall full of platinum records is worth way more to a publisher. Such a writer brings a built-in audience and untold opportunities for cross-promotion. Dave, Jay and Conan would just love to put him on the couch.