How Amazon Tricks You Into Thinking It Always Has the Lowest Prices

Submitted by Blake on Sun, 01/18/2015 - 13:14

The goal of the index is to highlight how a nuanced approach to pricing %u2014 such as Amazon%u2019s %u2014 can be a smarter, more cost-effective option over simply price-matching across the board. This is where Boomerang enters the conversation: The startup wants to help Amazon competitors think about pricing in as sophisticated a way as Amazon does.…