How Britannica Defied the Odds

Submitted by Anonymous Patron (not verified) on August 9, 2009 - 10:37pm

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From BBC News online (posted on July 16, 2009): "Encyclopaedia Britannica has been ranked the 10th strongest consumer brand in the UK. With the internet dominated by free reference sites, what's its appeal?" http://news.bbc.co.uk/2/hi/uk_news/magazine/8150129.stm