New Yahoo Home Page — Whistling in the Dark?

Submitted by Blake on Mon, 08/03/2009 - 15:21

Tara raises an interesting question:

Think about it. We have social networks with their own applications. We have browsers with built in search engines. We access the Internet by mobile phone. Why do we need a search engine based portal like the one Yahoo is putting together? How often do you go to the home page of a search engine? For me it’s almost never; I search via my browser. (I’ll go to a specialty search engine on occasion but the major search engines I’ll search from my browser.) I’ll go to a search engine’s non-search properties, which is what I do with Yahoo; I never go to the Yahoo home page but I’m at Yahoo Daily News constantly.