Blog-U: Writing Good Blog Content

I think my Blog-U presentation is about done, so I thought I'd post a sneak preview here. There's much more to my presentation, but I can't post the entire thing yet, so here's a very brief outline. I think the full presentation came out pretty darn good.

Start by asking questions about you and your audience.

  • Who are your readers
  • What do they want from you
  • Why should they return
  • What will you write about?

So what makes a good blog post, and what makes a good blog? I think 2 things:

What you like like, and what you "sound" like.

What You Look Like:

  • Choose colors, fonts and images carefully.
  • Get help with design.
  • Keep things easily browsable.
  • What font sizes, styles, and widths

What you sound like:

  • Know your subject well
  • Grammar and Spelling!
  • Add your thoughts, ideas, opinions, and experiences
  • Link!

Before you hit save....

  • How's that headline look?
  • Read aloud
  • Spell check
  • Fact check

Blogging Ethics

  • Be open
  • Be honest
  • Don't steal
  • Be responsive

Other random notes:

Have thick skin

Be a writer, not a blogger

Don't be afraid to ask for help


I taught blogging at the coffee shop this summer (only place in the vacation community that had wi-fi) and it was sponsored by the arts center. It was a real eye opener for me. I'd done tons of one-on-one library instruction but I really wasn't prepared for people who 1) didn't know how to type, 2) had nothing to say, and 3) could take 15-20 minutes to figure out a login, password, and URL. For some, I practically dictated their first "what this blog is about" entry so we could get to publish and see what it looked like.

To speed things up a little, I finally went into Blogger myself and searched out easy to remember URLs that weren't being used. If I do this next year, I'll include your outline.

I used to do job training workshops for older workers and for anyone over 25 (definition of an older learner) it is like instructing children with learning disabilities. Their fingers have to be on the keyboard and they have to see the template and practice making the links. Hear it, see it, say it, do it. I think I'm beginning to understand why there are so few bloggers over 50.

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