Flawed Online Searches Cost Businesses $31 Billion Last Year

Submitted by rudimyers on Wed, 06/23/2004 - 00:44

According to a survey released by FIND/SVP, 84% of business executives feel that Web searches -- using the generally consumer-centric search engines now available --take longer than they should due to poor results. It is estimated that the loss of productive time using search engines to conduct online research cost businesses $31 billion last year.

From eMarketer.com.