Microsoft predictions for ebooks in 2010


In 2000 Microsoft put out a list of predictions for ebooks over the next 20 years. You can look at the predictions for 2006, 2008, 2009, and 2010 and see what they got right. They also have predictions for 2011 - 2020.

2012- The pulp industry mounts its pro-paper "Real Books" ad campaign, featuring a friendly logger who urges consumers to "Buy the real thing - real books printed on real paper."

Full blog post


The Microsoft timeline mentioned in the blog post was also reprinted in some print magazine articles. I did some initial searching in Academic Search Premier and some looking on Google, Google Scholar, and Bing.

If anyone would have a cite where this timeline could be found in a print publication I would be appreciative of the help.

I have tried to track this down.

In the spring of 2000 many mass-ciruclation magazines included a four-page Microsoft ad campaign announcing the release of Microsoft Reader with ClearType. The timeline ran along the bottom of the four-page spread.

I thought I had a copy of it in my files, but I can't find one ...

The only citation I have found is this one: Microsoft Corporation, "This Is a Story about the Future of Reading," (Brill's Content, March 2000), pp. 4Ð7.

Brill's Content is no longer publishing.

My guess is that the best way to locate this would be to go to an actual library that has actual print archives of mass-circulation magazines from spring 2000!

Nancy Mulvany
[email protected]

Thanks for the info. I actually was a subscriber to Brill's Content. Funny thing was I subscribed the month before they folded. I received one issue in the mail and then they closed shop. I must have been given a refund or another subscription to something else because I don't recall being upset about just starting a subscription and then having it end. I have the last Brill's Content from 2001 sitting on my office bookshelf.

I will have to see if I can ILL that issue you found.

Thanks again for the help.

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