James Patterson Has a Big Plan for Small Books

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But Mr. Patterson is after an even bigger audience. He wants to sell books to people who have abandoned reading for television, video games, movies and social media. So how do you sell books to somebody who doesn’t normally read? Mr. Patterson’s plan: make them shorter, cheaper, more plot-driven and more widely available. http://www.nytimes.com/2016/03/22/business/media/james-patterson-has-a-big-plan-for-small-books.html

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