SFGate has an interesting opinion piece on the future of the newspaper.
Irony abounds today in the newspaper industry. I\’m convinced that its ink-on-paper product — the one you\’re likely holding in your hands now — is doomed. Yet this is hard for most people in my business to imagine, because net profit margins are a healthy 10 percent and ad revenues are booming.
SFGate has an interesting opinion piece on the future of the newspaper.
Irony abounds today in the newspaper industry. I\’m convinced that its ink-on-paper product — the one you\’re likely holding in your hands now — is doomed. Yet this is hard for most people in my business to imagine, because net profit margins are a healthy 10 percent and ad revenues are booming. While mine remains a minority view, I believe it\’s only a matter of time before Internet news services grow so big they displace their print counterparts. It starts with a siphoning of newspaper classified ad revenue into searchable online databases. It may take 20 years — and may not even be what most readers want — but newspapers on newsprint will die.
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