The collective insanity of the publishing industry

Here’s how short-sighted this idea is.  The Big 5 raised their ebook prices, created an artificial resurgence in print sales of their books, and thought they proved print-is-not-dead.  (They actually proved the consumer will buy the cheaper option, but okay.)  One might even think they stuck it to Amazon, somehow, by doing this.

The only problem is this: the largest seller of print books right now happens to be Amazon.  Guess who saw an uptick in print sales in 2015?

From The collective insanity of the publishing industry – Gene Doucette

Here’s how short-sighted this idea is.  The Big 5 raised their ebook prices, created an artificial resurgence in print sales of their books, and thought they proved print-is-not-dead.  (They actually proved the consumer will buy the cheaper option, but okay.)  One might even think they stuck it to Amazon, somehow, by doing this.

The only problem is this: the largest seller of print books right now happens to be Amazon.  Guess who saw an uptick in print sales in 2015?

From The collective insanity of the publishing industry – Gene Doucette