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While whom they remain angry at is somewhat nebulous, the venerable pillar of news reporting is looking to get a piece of the new media revenue pie by asserting greater control over their content. The current status quo is one where various types of web entities (such as Google, Yahoo!, and The Huffington Post) arrange licensing agreements in which they pay for the right to link to AP stories, audio, and videos. It is from here that the gray areas of the web emerge as sites, bloggers, and other aggregators link to the content that is generated through these AP licensees. On these tertiary sites, people can generate revenue from either ads or services that they provide while linking to AP product.