On Google Darwinism

I have a picture around here somewhere of several circles contained within each other of decreasing order, but I can't find it, so you'll just have to take my word for it.

But the point I tried to make with that picture is that the largest circle represents the whole of human knowledge.

And within that circle is one for Google and all search engines and their ability to find and index the available digital subset of all human knowledge.

And a smaller circle still, represents the first 10 or 20 search results for any given search that most people accept from search engines as being the best answers to their query.

And an even smaller circle stands for the persons who click on the first search result they see.

And what this is supposed to mean is that we, the collective we, have become satisfied with the right answer. Because for the most part, search engines give back pretty good results for any given search. I type in "potato" and I get some information about growing them or eating them or buying them. And that makes me feel smart.

But how smart am I if I only know what every one else knows ... about potatoes? If we all become satisfied with what search engines say are the right and best answers, then from where will the new discoveries come? Potatoes may have other powers than just to become mashes or chips or skins. But how will we ever know if we don't look past what Google tells us it can find on the Internet?

One day we may all have the exact same answer for each of our questions ... because we learned to stop looking.

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