Egads! Google News Alerts

From http://www.google.com/newsalerts

Google News Alerts are sent by email when news articles appear online that match the topics you specify.

Some handy uses of Google News Alerts include:

  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams.

Getting set up with this is quite simple. One must simply enter their query, select how often they would like to be updated (daily or as it happens), then enter their email address.

Is this cool, or what?