CBS Money Watch reports: Librarian wins at least $1M in Lay’s chip promo.
Fans voted to keep the potato chip maker’s Cheesy Garlic Bread flavor on store shelves for at least the end of the year as part of the company’s nearly year-long “Do Us a Flavor” promotion.
The campaign is the latest promotional stunt from companies trying to engage customers through social media and direct interaction. Toy maker Hasbro Inc. recently held a Monopoly contest that ended with the addition of a cat game token and the demise of the iron for the classic board game. Online retailer Amazon.com Inc. is asking people to watch show pilots on its streaming video service and vote for which one to turn into a full series.
Karen Weber-Mendham, a children’s librarian from Land O’Lakes, Wis., submitted the Cheesy Garlic Bread flavor and will receive $1 million or 1 percent of sales, whichever is higher. (The company said it hasn’t tallied sales numbers yet.) The creators of the Chicken & Waffles and Sriracha chips will be awarded $50,000 each.
Weber-Mendham came up with the flavor because her three kids love to order cheesy garlic bread at Italian restaurants. Earlier this year she traveled to Frito-Lay’s Plano, Texas, headquarters to taste the chips. Frito-Lay is a unit of PepsiCo Inc. “I was actually shocked at how good the chips came out,” Weber-Mendham, 45, said in an interview after she was named the winner late Monday in Los Angeles.
I liked the Sriracha chips 🙁
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