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So he’s not just sitting around waiting for that to happen. Spanfeller said he’s already looking at potential workarounds, whether that involves hiding content until people turn off their ad blockers (“But we’ll say it nicer than that”) or asking users to pay if they don’t want to see ads. He acknowledged that those tactics might anger readers — but, well, those are readers he’s not making money from anyway, so he’s not sure they provide much value.
“Are people pissed when they walk into a store and they don’t get a car for free?” he asked.