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Something that is both stupid and sensible depending on your point of view.

It's the same as lots of online issues. As people have been doing it for years everyone is outraged, people can't understand why these companies are doing it.
Wheras the companies are basically keeping hold of their rights that exist by the laws of all lands, and have done for ages and making money out of their rights.

If companies had been doing this sort of thing all along then we'd all think it's totally normal and acceptable (after all this sort of this is normal in other arenas, music transmission in public places requires a PRS license in the UK for example, normally use of songs needs no permission from the artist, just payment, if you were a or boxer coming out to a certain song for example) . Being able to do something doesn't stop you having to follow rights and permissions even if they've never bothered enforcing them before.

Saying that it's bloody stupid and ridiculous and will obviously be dropped at some point.