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I haven't used Blurb--and I've published with Lulu more than half a dozen times, with three of those books also appearing in CreateSpace editions. My understanding is that Blurb--which, after all, is entirely dedicated to photo/coffee-table books--is indeed drag-n-drop. (Lulu's added a drag-n-drop style interface for photo books, I think; surprised CreateSpace hasn't.) If you're working with CreateSpace, you might find my book (see comment above) useful; while I use Lulu as the example, the template and methodology will work exactly as well with CreateSpace. But yes, you have to do more work.