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I can tell you that it's not the same as the article describes. And the examples are not even close to what you'd think of as traditional publishing. I had to type, edit and upload a document. This service claims an "drag-n-drop" interface which would appeal to an author with lots of images to publish. so no, the CreateSpace process was nothing like this. also, images had to be 300 dpi and set within the text and all the formatting had to fit within standard printing guidelines. ....so, to me, this sounds "new."