I downloaded the Microsoft Tags Reader for my phone and scanned one of the USA Today tags. It wasn’t in the best light and the app didn’t recognize the tag at first but in a "Blade Runner Deckard" type moment the app triangulated, centered, and focused on the tag image and then pulled up the newspaper's business headlines - wow! It makes me wonder what publishers in general and libraries could already or potentially be using these tags for. Maybe some libraries are already using MS Tags or other tags?
Librarian And Information Science News